Zain Group, mobile telecommunication provider, has chosen Genie Networks to optimise its network peering as well as delivering cybersecurity service to its operating companies and enterprise customers
Zain is a leading telecommunications operator across the Middle East and Africa providing services to more than 45.3mn customers in eight countries. Handling a huge volume of data traffic, it is critical for Zain to find and evaluate suitable peering partners to enhance its Internet reachability and decrease transit costs.
GenieATM aids the decision-making progress with its rich peering and BGP analysis reports. It assists engineers to identify best peering candidates and offers a crucial reference for monitoring existing peering performance and optimizing its network-routing.
GenieATM also embeds a robust DDoS detection engine, helping secure Zain's network. When detecting problematic traffic, GenieATM generates an alarm and triggers a mitigation action. The mitigation is achieved through integration with the F5® BIG-IP® Advanced Firewall Manager™ (AFM). This aims to ensure anomalous traffic automatically redirects to the nearest cleaning centre for traffic scrubbing, including application layer attacks.
Recently, Zain has further expanded its service in providing DDoS mitigation service for its enterprise customers. The GenieATM deployment is used to support a huge number of service subscribers, and allows customers logging into GenieATM portal to view their own network's traffic reports and security detection and mitigation results. This is a win-win solution for both parties as service subscribers can enjoy GenieATM's values of monitoring and protecting their networks at an affordable subscription fee, while Zain can monetise a powerful service to increase its average revenue per user.
Mr. Henri Kassab, managing director for international, wholesale and roaming of Zain Group, commented, “The reports generated from GenieATM have contributed for making well informed decisions for traffic management and optimising the traffic between various peers directly reflecting on the quality of service provided to our end users.”
Kassab added, “We have full confidence in GenieATM's proven track-record to be an effective and cost-efficient way to protect Zain's operating companies' network infrastructures while at the same time providing an additional form of cybersecurity for our enterprise customers. These are vital elements in supporting Zain's transformation efforts in becoming an integrated digital lifestyle operator.”
