RECAPP, Veolia’s digital recycling solution for individuals and businesses, has released a new version of its mobile application offering a suite of features that benefits both individuals as well as the environment
Aimed to raise environmental consciousness among individuals, the advanced version of the app is more ergonomic, giving users the ability to track and measure how their recycling efforts are positively impacting the environment. RECAPP 2.0 does so by providing users with an interactive and valuable perspective of how much waste they have recycled over time and comparing it with the amount of CO2 reduced in the environment.
The new version has also introduced additional categories to its reward marketplace feature that offers redeemable points for recycled items. The categories include food and beverages, beauty, home, fashion, lifestyle, health & fitness, and charity.
In addition, the app, which continues to offer free-of-charge services to collect recyclables from the doorsteps of households, has also introduced an optional premium service at 39 AED (US$10.62) per month. This upgrade gives users access to features such as priority collection, an option to recycle paper, double reward points, and two free recycling boxes.
Jérôme Viricel, general manager of RECAPP at Veolia Near & Middle East, said, “As we observe the Year of Sustainability in the UAE and the country heading to host the 28th session of the Conference of Parties (COP 28) to the UNFCCC (United Nations Framework Convention on Climate Change), we are delighted to release RECAPP 2.0 to further boost the recycling culture in the United Arab Emirates and make the overall experience more user-friendly, sustainable and rewarding. The services offered by RECAPP 2.0 will play an important role in generating public awareness on the importance and impact of recycling, while providing individuals and households with user-friendly tools to responsibly dispose of their waste. With updated features in the app, we are giving users more incentive to join the journey toward sustainability along with the opportunity to monitor how their efforts are making ripple effects on our environment.”
RECAPP 2.0 is available on iOS and Google Play as Go RECAPP, and the B2B recycling service is available at www.gorecapp.com
