TikTok For Business METAP has been awarded the TAG Brand Safety Certificate across the Middle East, Turkey and Africa
This certification recognises TikTok for setting rigorous brand safety standards to protect the safety of our community, provide brand protection, and ensure transparency. In September 2020, TikTok received its initial TAG Brand Safety Certification for the UK in conjunction with the programme launch. Additionally, the platform received certifications in North America, Europe, Australia and New Zealand in February of this year.
"Brand safety involves a complex and constantly evolving set of challenges and TikTok is committed to ensuring that the platform remains a safe space for the entire ecosystem to express themselves authentically" said Shant Oknayan, general manager, Global Business Solutions, Middle East Africa Turkey, and Pakistan, TikTok.
TAG is a cross-industry initiative to fight criminal activity and strengthen brand safety in digital marketing, and the TAG Brand Safety Certified Programme is the ad industry's largest and broadest global brand safety certification programme.
To achieve TAG Brand Safety Certification digital platforms are required to prove that all new and updated agreements for digital advertising services adhered to TAG’s Brand Safety Principles; 100% of monetisable transactions are independently reviewed by one or more content verification providers; must explain their policies around AI and human content moderation and document the specific policies and procedures they have put in place to minimise the risk of ad misplacement.
This certification is an integral part of TikTok’s ongoing dedication to building a safe, transparent and trustworthy platform for users and brands. It also builds on its recent milestone of the release of the expanded Community Guidelines Enforcement Report.
