StarLink, the Value-Added-Distributor (VAD) in the Middle East, Turkey and Africa (META) region, has announced a US$400mn target for 2019 at its annual sales kick-off
With major achievements in 2018 in terms of sales and business initiatives, It has revealed big plans for this year.
StarLink has been recognised as the world’s third-largest cybersecurity distributor. It has attributed its growth to its unique business model built on an ever-growing and integrated vendor base, an expansive reseller network and loyal customers across the META region.
StarLink has continued to make its mark as a first VAD and ensures consistent innovation and growth for all stakeholders throughout the journey. In 2019, there will be new and strategic technology alliances as well as lucrative business ventures in the commercial space. In terms of geographic expansion, StarLink’s reach spans across four continents.
With the expansion plans for EMEA–France, Lebanon and Kenya in Q1'19, it will cover 20 countries. Furthermore, 50 additional highly qualified expert teams are on board to increase the StarLink family to 400 plus members across all regions.
Nidal Othman, managing director at StarLink said, “2018 was an exceptional year for StarLink and gave us the opportunity to reaffirm our position as ‘True VAD’. Though challenging, we were relentless and stayed focused on our journey to accelerate growth in terms of revenue for our vendors and partners as well as regional expansion.”
He added, “StarLink stands at a juncture where our paramount responsibility is to empower our affiliation with vendors, partners and customers.”
Mahmoud Nimer, general manager at StarLink, commented, “While organic growth will continue, exploring newer pastures will be the focus for 2019. Especially in the non-Middle Eastern markets that holds huge potential and in the commercial business arena where StarLink will deploy adequate resources, as this would be one of the main growth drivers, this year.”
