The EU’s Vision Zero initiative, aiming for zero fatalities and serious injuries on European roads by 2050, has brought road safety into sharp focus.
While infrastructure improvements and driver training remain important, the spotlight has shifted to standardising vehicle safety technology. This is the aim of the EU General Safety Regulation (GSR), a comprehensive framework mandating advanced safety features in new vehicles.
For Europe’s largest asset-based logistics company, Girteka, the results are already evident. The GSR was introduced to tackle the human error factor, which accounts for up to 90% of road accidents, and to make vehicles safer for both occupants and Vulnerable Road Users (VRUs) such as pedestrians and cyclists. Its phased implementation began in July 2022 for new vehicle types with basic advanced systems, progressing to all new registrations in July 2024, requiring a full suite of eight mandatory Advanced Driver Assistance Systems (ADAS) on trucks and buses, including blind spot detection, advanced emergency braking (AEB), lane-keeping assistance, intelligent speed assistance, and driver fatigue monitoring.
Eurostat reports that in 2024 there were over 4 million goods vehicles registered in the EU, with vehicles over 30 tonnes completing 83.1% of total freight transport in tonne-kilometres. HGVs under two years old accounted for 20.2% of road freight, highlighting the sector’s rapid fleet renewal. Manufacturers including Volvo, Scania, Mercedes-Benz, DAF, and MAN have embraced the regulations, incorporating ADAS technologies that were previously optional.
Real-world impact
Scania noted that its trucks already had “most of the required safety assistance technology,” while DAF and Volvo confirmed compliance and projected further advancements in active safety technology. Anna Wrige Berling, Traffic and Product Safety Director at Volvo Trucks, said, “Looking further ahead, trucks will become more intelligent and more active when it comes to safety, with more features that intervene rather than just inform,” emphasising that drivers remain “the most important safety system in the truck.”
Girteka’s experience demonstrates the real-world impact of these regulations. Since July 2024, the company has added over 2,400 GSR-compliant trucks to its fleet, with plans for up to 8,000 more by 2026. Internal data shows a 10% reduction in accidents within a year, particularly in low-speed manoeuvres, small collisions, and blind spot incidents, the very scenarios the new ADAS technologies were designed to address.
Dainius Augutis, Transport Function & Support Department Manager at Girteka, said, “The EU's GSR is a powerful market signal that pushes safety technology from a premium add-on to a universal standard. The collaboration between fleet owners like Girteka, who provide the data and demand, and manufacturers, who provide the engineering, is what makes Vision Zero achievable.”
Beyond metrics, the human impact is profound. Drivers benefit from safer conditions and lower stress, communities face reduced risks, and clients experience fewer disruptions. By combining regulation, advanced technology, and comprehensive driver training, Girteka shows that safety excellence is inseparable from operational excellence. The company’s results underline that well-designed regulations and proactive fleet investment can accelerate safety innovation, offering a blueprint for the future of safer, smarter logistics across Europe.
