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Recapp by Veolia and Spinneys partner to make recycling more rewarding


RECAPP is to offer shoppers incentives for returning recyclable items such as plastic bottles, metal cans, and tins to its stores

This is to be done through a new partnership with UAE-owned supermarket, Spinneys, in order to provide in-store collection points aimed at making recycling in the country more effortless, sustainable and rewarding. Moreover, the initiative seeks to generate valuable data on the volume of materials returned for recycling, which will help better understand the future recycling solutions needed in the retail industry.

The project encourages shoppers to return their used plastic bottles and metal cans and tins to recycling bins at participating Spinneys stores. From there, the waste will be sent to local manufacturing facilities, inspected, and industrially cleaned, ready to be reused and made into new materials, including cushions and quilts.

Jérôme Viricel, general manager of RECAPP at Veolia Near & Middle East, said, “We are pleased to join forces with Spinneys with a shared goal of raising awareness and trust in local recycling practices. While contributing to the UAE’s efforts to reduce all forms of pollution, our aim is to benefit both the environment as well as the customers. As part of our collaboration, RECAPP has already started collecting all kinds of plastic bottles, metal cans, and tins from Spinneys.” 

The new collaboration with Spinneys will further strengthen RECAPP’s mission to keep recyclable materials within the UAE and support the country’s efforts in reducing plastic and other forms of pollution both inland and in the sea.

The UAE has adopted several environment-friendly waste management solutions and taken significant measures to boost the circular plastics economy. In line with these efforts, the country has joined the High Ambition Coalition (HAC) to End Plastic Pollution, which aims to eliminate plastic pollution by 2040.

The RECAPP-Spinneys initiative also contributes to the UAE Circular Economy Policy (2021-2031), whose objectives include promoting a circular economy and sustainable consumption production patterns that reduce environmental stress and meet basic needs.

For more information about RECAPP by Veolia B2B recycling solutions, visit: