Emirates Steel Arkan rebrands as EMSTEEL, looks to deploy safety technology

Emirates Steel Arkan, the UAE’s largest listed company in the steel and building materials sector, has unveiled a new identity as EMSTEEL, reflecting its ambitions for accelerated transformation and enhanced global reach.

The rebranding was officially presented at a high-profile event in Abu Dhabi, attended by prominent officials, over 400 clients, partners, and employees.

This new identity marks the successful integration of Emirates Steel and Arkan Building Materials, a merger finalised in late 2021. The union has created the UAE’s foremost steel and construction materials company, with an estimated value of US$3.5bn (AED 13 billion). The merger positions EMSTEEL for significant expansion both locally and internationally.

Incorporating safety tech

Operating under the EMSTEEL banner, the company is divided into two key sectors: Emirates Steel and Emirates Cement. Emirates Cement oversees brands such as Al Ain Cement Factory, Emirates Blocks Factories, ANABEEB, and Arkan Bags. These divisions form the backbone of EMSTEEL's operations, ensuring the delivery of top-tier products to meet the growing demands of both domestic and global markets in the construction and manufacturing sectors. The group’s structure is flexible, designed to accommodate new business lines and expansions into fresh markets.

At the core of EMSTEEL’s strategy are innovation and sustainability. The group is investing in advanced technologies and clean energy initiatives, driving the development of cutting-edge solutions that focus on safety, quality, and efficiency. Producing low-carbon products remains a central objective as the company works towards offering environmentally sustainable solutions.

EMSTEEL controls 11% of Abu Dhabi’s manufacturing output and holds a 60% share of the UAE’s steel market. As a key player in supporting the UAE’s "Operation 300bn" industrial strategy, the company is also championing digital transformation across the sector. This is exemplified by its receipt of five prestigious "UAE Industry 4.0 Digital Leader" awards from the Ministry of Industry and Advanced Technology (MoIAT).

Eng. Saeed Ghumran Al Remeithi, Group Chief Executive Officer of EMSTEEL, said, “Today’s unveiling of our new brand identity marks a milestone in our evolution, as the group forges ahead to support its customers and add value to its shareholders with a unified vision. Our EMSTEEL brand carries us forward into a future full of opportunities for expansion, business growth and digital transformation. It represents our commitment to creating products, services and solutions to build a better world, in addition to driving global sustainability efforts in our sector through promoting a low-carbon supply chain in collaboration with our partners.

He added, “The company is committed to reducing carbon emissions in alignment with the UAE's Net Zero by 2050 Strategic Initiative, where the use of clean energy in our operations is at 80%.  EMSTEEL is a global leader in low-carbon steel production and the first steelmaker in the world to capture its CO₂ emissions, enabling us to operate with 45% less carbon than our peers.”