Bauer Kompressoren has provided the business trend in the GCC region, noting that with some strategic decisions taken in GCC oil and gas market, the company performed well from Q2 2017 onwards
According to the company, the year 2017 started slow as a result of unstable oil prices in year 2016. However, the business grew well from quarter 2 onwards.
“The reason for our success was to cater to customer’s requirement instead of focusing on standard equipment,” said Bauer.
Customer Focus
Bauer Kompressoren GCC is supporting customers in the UAE, Saudi Arabia, Oman, Bahrain, Qatar, Kuwait, Jordan and Lebanon. The major market segments where the company’s compressors were supplied in 2017 are oil and gas (both onshore and offshore), government (fire stations at civil defence, police search and rescue) dive-centres, shipping, commercial diving etc. Compressors are used for producing breathing air, industrial grade air, inert gases and natural gas.
“We supported all these customers not only to sell the compressors but to make sure that there has been an after sales support provided by local distributor in each country. All our distributors are well trained on the product to ensure continuous support to our respectful customers,” according to Bauer.
Technology Trends
The company’s latest product developments are centred around connectivity.
“We have introduced new ways to interact with our compressors remotely. One example of this is the B-App which allows owners or operators of our equipment to monitor the performance on their smartphone while sitting at home or even on the beach, in fact wherever there is an internet connection,” said the company.
“They can even remotely turn the compressor on and off using the app which is available for IOS or Android devices. Furthermore, with the inclusion of B-Detection built in to our latest compressors it is possible to continuously monitor the quality of air being produced. Last year we also introduced lab on locale for not only monitoring the air quality continuously but to provide third party certification through on line connection with laboratory in the USA,” Bauer further added.
Change Pattern in Industry
Health and safety are one of the most important among the operations of Bauer. In addition, the environmental issues are becoming more important. Therefore, the use of energy efficient motors is coming to the forefront, to reduce energy consumption, running costs and environmental impact.
Impact of Middle East operations on global business
Bauer’s global business is dominated by European and North American activities geographically, so whilst the recent challenges of the oil and gas sector in the Middle East region had an impact on its business, the overall global business was not materially affected, mainly due to the broad range of industry sectors and the geographic spread of the customer base.
Business Outlook for 2018
The company have experienced a noticeable upturn in enquiry levels in 2017 which is expected to translate into firm orders in 2018.
“During the oil and gas sector downturn of the last two to three years, we were able to refocus our attention to other market sectors, which have developed favourably. With the recent oil price trending upwards, we expect the levels of business in the oil and gas to grow steadily this year, which we are confident will deliver a solid growth for us in 2018,” Bauer noted.
