With Eid just around the corner, AETOSWire, the news distribution arm of NSG and the exclusive representative of Business Wire, a Berkshire Hathaway company, has launched the road safety awareness campaign in MENA
The RoadSafetyUAE, an initiative that aims to bring about safety to roads in the region, continues to remind drivers to adopt the safety driving tips learned during the campaign.
Thomas Edelmann, founder and managing director of RoadSafetyUAE, said, “I am overwhelmed by the support this campaign has received from various sectors. Leading newspapers made use of the data and analysis gathered jointly with i-Insured, our CSR-partner, to cover articles on UAE driving conditions.”
“While our other CSR-partner, AETOSWire, was able to inform and engage the public through the creation of a holistic campaign support plan that includes local, regional, and global press release distribution, social media drive, and animated road safety Press Videos,” Edelmann added.
“The campaign would not be a success if not for the collective efforts of like-minded entities like i-Insured and AETOSWire, road participants, individuals and groups that believe in this cause and that aim to inculcate a positive driving culture in the UAE towards a future where road safety is a way of life,” he further remarked.
Tony AbiHanna, president and CEO of NSG, AETOSWire and Esmaa News, commented, “True to the hashtag of the campaign #HappyNotHastyRamadan, what better way to end Ramadan than to celebrate Eid safely and joyously with close friends and family. Four weeks of tips and reminders on how to change and control driving behaviours surely somehow resonated with motorists. And of course, the advocacy continues until road participants adopt a culture of caring and the number of accidents and fatalities goes down to zero.”
He added, “It has been a privilege working with RoadSafetyUAE in this campaign. It will be an honour to continue to be a part of this initiative. As Ramadan is coming to an end, may road participants remember the tips to road safety and enjoy Eid away from haste and harm.”
