As part of the “Take a Breath initiative” in the UAE by Goumbook in partnership with Telfast, Goumbook and Sanofi hosted a think tank panel at COP28 addressing the challenge of air pollution
"Invisible Challenge - Exploring the nexus of indoor air quality, public health and climate action" addressed the global health crisis caused by air pollution, the fourth leading cause of death worldwide, and its increased impact due to climate change.
The panel discussion featured renowned experts and policymakers discussing the initial findings of the "Take a Breath" study, which aims to set new standards for indoor air quality policies. This event represents a call to action for all stakeholders to improve indoor air quality for better health outcomes.
The "Take a Breath" initiative is a UAE-wide awareness and educational initiative developed strategically to align with the UAE National Air Quality Agenda 2031, with the aim to improve indoor air quality and reduce human health risks due to exposure. This project involves installing air quality monitors in 10 UAE schools and testing affordable solutions aiming to provide tangible proven improvements in air quality and community health.
This has already had results. In changing cleaning products to natural ones, VOC levels improved by 33% and by installing air purifiers, PM2.5 levels improved by 10.4%. More solutions are being tested across the school academic year.
Paul Hudson, CEO of Sanofi, said, "Celebrating our collaboration with Goumbook in the “Take a Breath” initiative, we at Sanofi are proud to contribute actively to the UAE's progressive efforts in air quality management. This partnership, in line with the UN's vital recognition of clean air as a basic right, showcases our commitment to reducing environmental risks. By implementing practical solutions in schools, such as improved air filtration and natural cleaning products, we're making strides in health and safety and setting a global example for effective action against air pollution."
As part of this initiative, Telfast is committed to combating air quality inequality, especially in communities most affected by poor air conditions. Sanofi volunteers collaborate with various organisations to improve air quality in these communities.
