Doha Festival City, Qatar's destination for shopping, dining, and entertainment, has joined forces with Hamad Medical Corporation's (HMC) Ambulance Service for the launch of the 'Know the 5 to Save a Life' campaign, as part of its #FestivalCares corporate social responsibility programme
The 'Know the 5 to Save a Life' awareness activation, which took place from 27-30 September, was hosted at the Atrium Node of the mall.
This initiative aims to educate and empower the community, with vital knowledge on how to respond during medical emergencies. By partnering with HMC's Ambulance Service, Doha Festival City underscores its commitment to community safety and well-being through timely and efficient emergency response services.
The campaign accentuates the immediate necessity to dial 999 during emergencies, the importance of providing accurate location details for prompt ambulance services, the criticality of answering all questions to aid proper assessment and dispatching of help, the significance of following instructions from the operators until help arrives, and the essentiality of giving way to ambulances to ensure they reach their destinations promptly.
Robert Hall, Doha Festival City general manager, expressed, "Our alliance with Hamad Medical Corporation embodies our mutual aspiration for a knowledgeable and health-conscious community. By disseminating essential information, we empower our community to act promptly and effectively in emergencies.
Ali Darwish, assistant executive director of Emergency and Scheduled Ambulance Service for HMC Ambulance Service, added, “The Know the 5 to Stay Alive national awareness campaign is designed to educate the public on the crucial actions to take when calling an ambulance in an emergency.
“I would like to take this opportunity to express our gratitude to Doha Festival City for supporting our campaign and to disseminate vital information to the people of Qatar. The mall has consistently demonstrated a steadfast commitment to prioritising the health of Qatar's citizens.”
The 'Know the 5 to Save a Life' campaign targets the entire population of Qatar, including residents, visitors, medical professionals, and academics. It aims to instil confidence and knowledge during medical emergencies while fostering community cooperation to ensure optimal health outcomes.
