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Genetec announce Middle East roadshow across six countries in the region


Firas Jadalla Regional Director Middle East and Africa GenetecLocal demonstrations and discussions will address recent surge in demand for unified IP physical security solutions

Genetec Inc, a leading provider of open architecture security and public safety solutions today announced that it is embarking on a six-country roadshow in the Middle East. Genetec will showcase its latest security systems and applications that provide collaborative insight for security professionals in many vertical markets.  Genetec will demonstrate the latest core features in Security Center 5.6 and its open-architecture environment that supports a vast ecosystem of cameras, access control hardware, and IP communications hardware. 

The ‘Genetec Middle East Roadshow’ will run from 26 April to May 9, 2017, beginning in Doha, Qatar 26 (April, 2017); Lebanon (28 April, 2017); Cairo, Egypt (2 May, 2017); Dubai, UAE (3 May, 2017); Muscat, Oman (4 May, 2017); Riyadh, Saudi Arabia (8 May, 2017) and ending in Jeddah, Saudi Arabia (9 May, 2017).  

This road show will address the recent surge in demand for understanding the benefits of unified physical security and how an open architecture environment can benefit enterprise, government, transport, education, and retail and banking customers.  Integrators, end-users, consultants and partners will highly benefit from the unique sessions and hands-on experiences these shows provide, covering all of the latest security and services innovations from Genetec. 

A Genetec senior executive will attend each event to throw the spotlight on the company’s latest product releases, including Security Center 5.6, Mission Control, and Retail Sense—advanced customer analytics. The event is expected to address the recent mandates for some Middle East countries to undertake new security directives as a result of increased public awareness and compliance. 

“Genetec remains committed and focused on bringing new, innovative IP security solutions to the growing security market in the Middle East,” said Firas Jadalla, Regional Director for Middle East and Africa, Genetec Inc. “Our objective is to get closer to the end-user by building loyal partners through events like this roadshow, which allows us the opportunity to engage, share our vision, and present best practices to our customers, consultants and integrators. The ‘Genetec Middle East Roadshow’ is organized as an educational event that goes both ways—we share our ideas and innovations and our partners ask questions and tell us what they think,” added Jadalla.