The global security science company, UL, helps Saudi Arabia implement a range of counterfeiting solutions that help protect customers from counterfeit products
UL’s global security and brand protection team hosted training sessions for customs officials from King Abdulaziz Airport and Jeddah Islamic Seaport who were briefed on the registered marks owned by UL.
During the training programme in Jeddah, officials were also shown counterfeit products previously seized in the region.
UL’s team, which included experienced GSBP experts Ahmad Chok, UL country manager in Saudi Arabia, and Natalie Wong, UL regional investigation manager, advised officials on how to spot counterfeit equipment and the importance of brand protection.
They explained the importance of developing and implementing solutions to stop the flow of illegal and potentially dangerous goods.
Natalie Wong, regional investigations manager, said, “UL’s global security and brand protection team works with law enforcement across the world to remove products bearing counterfeit UL Marks from the marketplace.
“We work closely with the authorities to identify those responsible for manufacturing and distribution of counterfeit products and our programme continues to grow and adapt to combat counterfeiting activities,” she added.
UL customers can access support, knowledge and assistance, including research support in partnership with global law enforcement authorities and e-learning development resources to be used in the creation of customised courses delivered through IP Crime College.
Hamid Syed, vice-president and general manager for UL in the Middle East, stated, “The recent anti-counterfeit training programme was an opportunity for UL’s team of highly trained experts to meet with Saudi Arabia customs officers in Jeddah.
“Counterfeiting is a direct threat to customers, brands and the brands bottom line. We leverage our global partnerships, expertise and experience to help protect consumers, products and brand reputation,” he concluded.
