Axis Communications Middle East and Africa (MEA) has announced several enhanced smart safety solutions to capitalise on strong regional demand for cutting-edge surveillance technology, particularly from government entities and organisations in the smart city, transportation, and oil and gas sectors, security trailblazer and network leader
“The world is changing rapidly, and with increasing digitalisation, globalisation, and urbanisation, businesses must embrace agility and open-minded problem solving or risk being left behind. Developing smarter solutions to keep people safe during a pandemic is top of mind, especially in the security space, which sits firmly at the centre of heightened employee and customer health and safety,” commented Ettiene Van Der Watt, regional director at Axis Communications MEA.
With machine learning and deep learning now broadly available in surveillance technology, artificial intelligence (AI) and analytics are transforming safety, security and operational efficiency. Other trends shaping the sector include horizontal and hybrid integration, robust cybersecurity, an increase in low- and no-contact technologies, and the desire for more sustainable, high-quality products with longevity. Axis is now bringing together several of these technologies, including AI and analytics, to deliver cutting-edge security solutions that will enable a smarter, safer world.
Axis aims to equip and empower Middle Eastern organisations with the network solutions they need to elevate their security and operations and be prepared for future opportunities and risks, must-haves for any modern business to thrive in today’s turbulent yet transformative environment. Businesses should invest in future-forward, technology-based network and security solutions to be equipped to take advantage of the changing landscape.
To reinforce its commitment to the Middle East market, Axis will be hosting its first virtual and free-to-attend event, Axis Innovates, centred on Creating a Smarter & Safer Tomorrow. Set to be an amalgamation of human perseverance and consistent innovation, the two-day event will host a range of insightful conversations on the changing landscape of technology, AI, cybersecurity, body-worn cameras, network audio, and more. The event aims to empower the Axis ecosystem ― partners, distributors, consultants, and end customers ― and is also open to industry professionals. Axis Innovates will bring together 15 speakers, 18 high-impact conversations, and unparalleled insights from industry leaders.
“While security will always be our main focus, we are gradually expanding into related markets with new network-based products and solutions. The purpose of our Axis Innovates event is to challenge the status quo and fuse human imagination with intelligent technology for a smarter, safer world that future generations can enjoy,” explained Van Der Watt.
