SafeStart International, a global leader in human factors training and safety performance improvement, is strengthening its presence in the Middle East with a series of initiatives aimed at transforming workplace safety culture.
Following the success of its recent Riyadh session, the organisation will host a two-day health and safety workshop at Millennium Downtown Abu Dhabi from 25-26 November 2025.
With more than 25 years of experience across 75 countries, SafeStart International has built a reputation for its pioneering work in human error reduction.
Founded by Larry Wilson, a leading voice in behavioural safety, the company helps organisations move beyond compliance and mechanical safeguards by addressing the human side of safety, focusing on the cognitive and behavioural factors that drive most incidents. SafeStart’s human factors training has been adopted by over 4,500 organisations worldwide, improving safety performance in industries such as oil and gas, manufacturing, construction, and utilities.
At the upcoming Abu Dhabi workshop, Larry Wilson will be joined by Sarah Stoker, development director at SafeStart International. Stoker brings more than two decades of operational and safety consulting experience and has played a key role in embedding SafeStart principles across organisations of varying sizes. Together, Wilson and Stoker will lead participants through interactive discussions, case studies, and practical exercises that explore how to identify and prevent critical errors before they occur.
The event will also feature a certification component for participants who complete the training and demonstrate mastery of key safety concepts. Unlike conventional compliance-based programmes, SafeStart’s approach focuses on strengthening situational awareness, improving decision-making, and fostering personal accountability for safety both at work and beyond.
The Abu Dhabi workshop follows a successful event in Riyadh held from 21-22 October, which drew participation from leading industry professionals and reinforced regional interest in proactive safety culture development.
At the workshop in Riyadh, participants explored practical techniques to reduce human error and improve workplace safety through interactive sessions and real-world case studies.
To support its growing footprint in the Middle East, SafeStart has appointed Anmol Tiwari as a dedicated regional resource, responsible for strengthening partnerships and supporting implementation across the Gulf. With over 15 years in sales consulting for wealth management, Anmol possesses a deep understanding of high-performance client relationships.
He uniquely merges this expertise with his role as a Safestart Trainer, specialising in the human factors approach to safety. Having worked in both Canada and the GCC region, Anmol offers a global perspective on enhancing human performance, reducing error, and building foundational strength within organisations. He is dedicated to creating cultures where safety and commercial excellence go hand-in-hand.
Anmol Tiwari
With major safety-focused events such as the HSE MENA 2025 in Dubai from 18-19 November highlighting the region’s commitment to human performance and risk reduction, SafeStart’s expanding activities mark a significant step in advancing behavioural safety standards across the Middle East.
The company will be one of the sponsors for the conference, which is a leading regional gathering focused on health, safety and environmental best practices, bringing together practitioners, regulators and industry leaders to share insights and innovations across the Middle East and North Africa.
Seats for the Abu Dhabi workshop are limited. You can register here.
