Twiceme Technology formed a partnership with Haglöfs, the renowned Swedish outdoor brand, introducing its digital safety technology to winter apparel for the first time. The new Haglöfs ski touring set integrated Twiceme’s smart safety system directly into the garments, enabling outdoor enthusiasts to take greater control of their safety while exploring mountain terrain.
The collaboration combined Haglöfs’ expertise in high-performance outdoor clothing with Twiceme’s advanced digital safety platform, marking a significant step towards making personal safety an inherent part of every outdoor adventure. Using Twiceme’s built-in NFC technology, users and first responders could instantly access essential safety information by tapping a smartphone on the Twiceme symbol on the garment. This worked even without an internet connection when using the Twiceme app.
Through the app, wearers gained access to a suite of features that included a locally stored medical ID, emergency contact information, and options to share GPS locations or trigger alerts. The “Get Back Timer” allowed users to set a return time, notifying contacts if they did not return as expected, while an “Immobility Alert” detected prolonged inactivity and sent an emergency signal.
“Our partnership with Haglöfs empowers people to take control of their safety during outdoor activities,” said Christian Connolly, CEO of Twiceme Technology. “For the first time in winter clothing, we’re giving users the tools to be proactive about their safety.”
The collaboration marked Twiceme’s entry into the winter outdoor apparel market and represented a milestone in its mission to establish a Digital Safety Standard. Haglöfs joined a growing network of more than 45 brand partners already working with Twiceme to integrate digital safety into adventure and work environments.
By combining technology and performance design, the partnership demonstrated how innovation could enhance both functionality and safety in extreme conditions, setting a new benchmark for the outdoor clothing industry.
