EcoOnline, a leading global provider of safety and sustainability solutions, has announced its strategic expansion into the Middle East, strengthening its commitment to support the region’s evolving industrial landscape and regulatory transformation.
The move aligns with the growing demand for robust Environment, Health and Safety (EHS) and Environmental, Social and Governance (ESG) practices across key sectors such as construction, manufacturing, and energy.
To lead this next phase of regional growth, EcoOnline has appointed Nicholas Matta as regional director, Middle East.
A seasoned safety and compliance professional, Nicholas offers a comprehensive perspective on how organisations manage risk, compliance, and operational change.
Previously in a leadership role at Enablon, Nicholas is widely recognised for fostering culturally attuned relationships throughout the region.
At EcoOnline, he will oversee partner engagement, customer adoption, and go-to-market strategy in the Middle East, while also managing business development in the Benelux region.
Nicholas stated, “I am proud to be part of EcoOnline’s journey in the fast-growing Middle East region. There is a clear opportunity to close market gaps in areas like lone worker protection and chemical safety — challenges that are too often overlooked despite their risk. EcoOnline is uniquely positioned to address these needs with intuitive, people-centered solutions that deliver lasting impact at every level of an organisation.”
Rising demand driven by national transformation
The Middle East’s momentum is being propelled by large-scale initiatives like Saudi Arabia’s Vision 2030, the upcoming World Expo 2035, and landmark projects such as The Line within the US$500bn NEOM development.
Since the inception of Vision 2030 in 2016, Saudi Arabia has witnessed a 60% surge in industrial facilities. Meanwhile, the IMF projects a 6.7% cumulative economic growth over the next two years.
As infrastructure and energy ventures accelerate and workforce nationalisation programmes such as Saudization advance, the demand for safe, compliant, and sustainable operations is increasing.
Companies in core sectors are under growing pressure to meet international benchmarks — not only in sustainability reporting, but also in managing frontline risks and building resilient safety cultures.
Gareth Palmer, SVP Channel & Alliances at EcoOnline, said,“The Middle East is at a critical inflection point, with ambitious national agendas driving industrial growth and employment. We see a clear opportunity — and responsibility — to help companies build a safer, more sustainable world of work. By combining local expertise with a global partner ecosystem, we can support organisations navigating this transformation — not just with technology, but with long-term, trust-based collaboration.”
Expanding footprint through strong partnerships
EcoOnline is already establishing a presence in the region through key partnerships with global firms such as DSS+, VPWhite, and WSP. This expansion into the Middle East builds on the company’s success across Europe, North America, ANZ, and South Africa.
It underlines EcoOnline’s commitment to delivering intuitive digital solutions that reduce complexity and empower organisations to enhance safety performance, comply with regulatory standards, and meet sustainability goals.
