Mindware, a value added distributor in the Middle East and Africa, has signed a distribution agreement with Mitel, a business communications
As per the agreement, Mindware will market, distribute and service the entire range of Mitel’s cloud and premises-based Unified Communications and Collaboration (UCC) solutions across the Gulf region.
Nicholas Argyrides, general manager - Gulf at Mindware, said, “Business communications is the lifeline of any organisation, particularly these (challenging) days, when an organisation’s physical premises are typically not the preferred workplace for most of us. Recent research has shown that business professionals spend over half of each working day in communications activities. Needless to add, a company’s communications and collaboration practices and technology immensely affect its productivity. And this, in turn, impacts the organisation’s bottom-line.”
“With the current anaemic trends in the market, productivity tools such as those offered by Mitel will inevitably become an integral part of organissations’ digital transformation plans.”
With Mitel looking to increase its footprint in the region, Mindware will provide its more than 2,000 Gulf partners access to the vendor’s solutions. The distributor will also actively seek to recruit new partners having strong capabilities in business software integration, unified communications, cloud computing, mobility, and virtualisation.
As part of the ramping up process, Mitel will extend full support and conduct training and enablement sessions for the Mindware team. In addition, Mindware will set up a Mitel ‘demo lab’ to enable partners to ‘test drive’ the solutions and get an in-depth understanding of the product technicalities.
With Mindware betting heavily on the cloud this year, they see a tremendous potential opportunity for the regional adoption of Mitel’s cloud communications offerings. The VAD will be soon be listing Mitel’s cloud solutions on its newly launched cloud marketplace.
Feras Zeidan, managing director, Middle East and Africa at Mitel, said, “I am convinced that our new partnership with Mindware will fulfil the partners’ voice, video, UC & CX projects profitably and into the cloud.
“While working with Mindware’s in-country teams on enablement, fulfilment and post-sale support, our partners and customers will get local value addition, better design services, middleware integration, training and support. In partnering with a solid VAD like Mindware, technology partners will also gain faster fulfilments, fit-for-purpose solutions and roadmap entry into our software and services world.”
