Bridgestone Middle East and Africa has concluded its new corporate social responsibility (CSR) campaign aimed at long-distance truck drivers in the UAE
Running from the 8-16 December, the campaign titled ‘Eyes on Road’ offered truck drivers free health checks at select truck stops across Sharjah, Dubai and Abu Dhabi.
The campaign was organised in collaboration with police authorities across Sharjah, Dubai and Abu Dhabi in addition to Abu Dhabi Ports. Bridgestone’s partners Al Masaood and Al Serkal were also part of the activation.
Through this campaign, Bridgestone highlighted the importance of health and safety for truck drivers given the long hours they put in on the roads. Improper health conditions could lead to a lack of concentration which in turn can have catastrophic consequences for truck drivers, motorists and passing pedestrians. As part of the campaign, truck drivers were also treated to some well-deserved rest and recreation, including games and refreshments for them to unwind.
Stefano Sanchini, regional managing director at Bridgestone, “This campaign is part of our efforts to ensure that truck drivers are aware of their health condition and take adequate preventative measure to ensure their own well-being if necessary. Bridgestone has always been an advocate for health and safety – a value that is reflected in the quality of our products, which are amongst the safest on the market.”
Salah Adib, general manager of Al Masaood’s Tyres, Batteries, and Accessories Division, commented, “Al Masaood TBA has a legacy of road safety campaigns through which we aim to solidify our position on the importance of safe road usage and reaffirm our commitment to clients and customers to provide them with products, services, and the needed support to help keep them safe on the road. We are delighted to be involved in ‘Eyes on the Road’ campaign and look forward to working closely with our partners to realise our respective and mutual goals.”
Maktoum Al Houqani, chief corporate authority officer of Abu Dhabi Ports, said, “We fully support this innovative and high-impact Bridgestone initiative, as truck drivers who haul goods of all sizes in and out of our ports and industrial zones – at nearly every hour of every day – are the muscle of the world’s logistics industry, delivering goods to the very doorsteps of our customers’ customers. The health and safety of all Abu Dhabi Ports’ employees, partners, and stakeholders is our number one priority.”
