Bee’ah, a Middle East pioneer in sustainability, has launched a new project to improve waste segregation and recycling practices in Sharjah
The new programme will give each household their own green and blue bin. The green bins are used for general waste, while the blue ones are used for recyclables.
Residents will also be encouraged to attend Bee’ah expert recycling sessions at the Majlis community.
Khaled Al Huraimel, Bee’ah’s Group CEO, said, “We have achieved a waste diversion rate of 76 per cent in Sharjah, and we hope to make the emirate the region’s first zero-waste city by 2021.”
“However, this ambition can only be realised through collective efforts, and it is very important for our community to be engaged in this progress. By helping them segregate and recycle their waste, we believe we can work together towards making our homes and city cleaner, better, and more sustainable,” he added.
Bee’ah will also facilitate the disposal of heavy waste through its ‘You Call We Haul’ initiative. As part of its green and bulky waste collection programme, the company also provides bulk bags with a capacity of 1.5 tonnes each for the disposal of materials such as worn pots, trees, paintings, carpets and dead bushes.
Waste collected from the recycling bins and bulk bags will be transported to the Bee’ah Waste Management Centre.
UAE residents produce about 2.7 kg of waste daily on average, one of the highest generation rates worldwide. The country generates 6.5mn tonnes of waste on an annual basis, the equivalent weight of more than 14 Burj Khalifa buildings.
With the UAE targeting a 75 per cent diversion rate from overused landfills as part of the ‘UAE Vision 2021’, residential recycling is essential to protect the environment and conserve valuable resources.
