Polygiene has partnered with CAT, a manufacturer of construction and mining equipment, to protect clothes from bacteria and other microbes – to reduce the need of washing and by that prolonging the active life of the garment
The partnership starts with the casual wear collection, ramping up for 2021 and beyond.
“CAT has a vision of a world in which people’s basic needs – such as shelter, clean water, education and reliable energy – are fulfilled. At first, we saw it just as a neat idea to protect garments against microbes and bacteria. Still, when we understood it would drastically reduce the ecological footprint as people can wash far less, we saw the fit,” said Greg Gemette, senior vice-president at Caterpillar Apparel.
“CAT is one of those brands that everyone knows, and I am looking forward to a successful partnership”, said Ulrika Björk, CEO Polygiene. “Whether we talk causal wear or later the workwear, I am convinced that the added value of Polygiene will make a big difference for the end consumer, especially during these tough times.”