IDIS targets video projects in resilient market sectors in the Middle East, including banking, grocery retail and education, as it looks to build on recent successes in providing compliance-driven solutions
Despite continuing disruption and uncertainty in the world economy, the company said the outlook in the region is positive as it supports its system integration partners to focus on both resilient sectors and markets that are showing continued growth.
The Korean video tech provider, known for its end-to-end solutions, highlights opportunities for video tech projects in the education sector where successful deployments are already in place in Saudi Arabia and Kuwait.
“The sector continues to expand through investment from private equity firms and government infrastructure funding, as well as international higher education institutes expanding their presence in the region,” said Jamil Al Asfar, senior sales manager, IDIS Middle East & Africa.
In the banking sector, major investments over the last three years in a more robust surveillance infrastructure have been driven by compliance pressure, as banks are looking to meet more stringent government standards.
IDIS video technology has already been deployed to protect more than 3,000 bank branches and ATMs for the National Commercial Bank in Saudi Arabia and was chosen to secure the Central Bank of Jordan. Both projects demonstrated the benefits of robust, cyber-secure technology and demonstrated how compliance can be delivered at a pace, even in tough environments on a challenging scale.
With IDIS solutions fully compliant with financial sector requirements, including the Saudi Arabia Monetary Authority (SAMA) gold standard regulations, upgrade projects drive strong business for the company and its integration partners in Saudi Arabia, Jordan, Egypt, Morocco and Pakistan.
Carrefour recently reported expansion across the Middle East in the grocery and retail sector, and its choice of IDIS video tech has paved the way for further opportunities, including hypermarket projects.
“Despite the undoubted economic challenges in some sectors we still see strong demand for video solutions that combine low total cost of ownership (TCO), high performance, and robust cybersecurity standards, and that meet compliance needs,” says, Ahmad Shanawani, managing director, Ametrad Technology Services.
