A new study by Berg Insight highlights continued expansion in the market for connected lone worker safety solutions across Europe, North America, and Australia & New Zealand, with steady gains expected through the end of the decade.
In 2025, the market reached an estimated value of €171mn in Europe and €95mn in North America, while Australia & New Zealand accounted for €42mn. These figures are forecast to rise to €251mn and €146mn respectively by 2030, with the Australia & New Zealand segment projected to climb to €59mn.
User adoption is also on the rise. The total number of lone worker safety solution users across the three regions reached approximately 2.5mn by the end of 2025. Europe leads in scale, with its user base expected to expand from 1.4mn to more than 2.2mn by 2030, reflecting a compound annual growth rate of 9.2%. North America is set to grow at a slightly faster pace of 10%, increasing from 685,000 users to around 1.1mn over the same period. Meanwhile, Australia & New Zealand is forecast to reach 520,000 users by 2030, up from 350,000.
The market is characterised by a diverse supplier landscape, encompassing hardware manufacturers, software developers, and service providers offering monitoring and emergency response. However, only a limited number of vendors deliver fully integrated, end-to-end solutions. Many of the most established companies are headquartered in the UK, Canada and Australia, which also represent the largest regional markets.
Among leading providers, Peoplesafe holds a strong position in Europe, with a subscriber base of around 375,000. In Australia, Duress dominates the market, while Canadian firms such as Aware360, Blackline Safety and Tsunami Solutions are key players. In the United States, companies including AlertMedia and Becklar are prominent.
Growth is being driven by several factors, including stricter workplace safety regulations, rising costs linked to employee injury and absenteeism, and greater awareness of the risks faced by lone workers. Organisations are also increasingly recognising the operational efficiencies that such systems can deliver, particularly through improved monitoring and response capabilities.
While mobile app-based solutions continue to gain traction, adoption has moderated slightly in recent years. Employers operating in high-risk sectors still tend to favour dedicated safety devices, which are often perceived as more reliable in critical situations.
Despite intensifying competition and pricing pressures, the sector is evolving. Vendors are exploring new ways to differentiate their offerings, particularly through the integration of data analytics and artificial intelligence. These innovations are expected to enhance predictive safety measures, allowing organisations to identify and mitigate risks before incidents occur.
As awareness and regulatory demands continue to increase, the lone worker safety market is expected to maintain a strong growth trajectory, underpinned by both technological advancement and a heightened focus on workforce protection.
