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The rebranding was officially presented at a high-profile event in Abu Dhabi, attended by prominent officials, over 400 clients, partners, and employees. (Image source: EMSTEEL)

Emirates Steel Arkan, the UAE’s largest listed company in the steel and building materials sector, has unveiled a new identity as EMSTEEL, reflecting its ambitions for accelerated transformation and enhanced global reach.

The rebranding was officially presented at a high-profile event in Abu Dhabi, attended by prominent officials, over 400 clients, partners, and employees.

This new identity marks the successful integration of Emirates Steel and Arkan Building Materials, a merger finalised in late 2021. The union has created the UAE’s foremost steel and construction materials company, with an estimated value of US$3.5bn (AED 13 billion). The merger positions EMSTEEL for significant expansion both locally and internationally.

Incorporating safety tech

Operating under the EMSTEEL banner, the company is divided into two key sectors: Emirates Steel and Emirates Cement. Emirates Cement oversees brands such as Al Ain Cement Factory, Emirates Blocks Factories, ANABEEB, and Arkan Bags. These divisions form the backbone of EMSTEEL's operations, ensuring the delivery of top-tier products to meet the growing demands of both domestic and global markets in the construction and manufacturing sectors. The group’s structure is flexible, designed to accommodate new business lines and expansions into fresh markets.

At the core of EMSTEEL’s strategy are innovation and sustainability. The group is investing in advanced technologies and clean energy initiatives, driving the development of cutting-edge solutions that focus on safety, quality, and efficiency. Producing low-carbon products remains a central objective as the company works towards offering environmentally sustainable solutions.

EMSTEEL controls 11% of Abu Dhabi’s manufacturing output and holds a 60% share of the UAE’s steel market. As a key player in supporting the UAE’s "Operation 300bn" industrial strategy, the company is also championing digital transformation across the sector. This is exemplified by its receipt of five prestigious "UAE Industry 4.0 Digital Leader" awards from the Ministry of Industry and Advanced Technology (MoIAT).

Eng. Saeed Ghumran Al Remeithi, Group Chief Executive Officer of EMSTEEL, said, “Today’s unveiling of our new brand identity marks a milestone in our evolution, as the group forges ahead to support its customers and add value to its shareholders with a unified vision. Our EMSTEEL brand carries us forward into a future full of opportunities for expansion, business growth and digital transformation. It represents our commitment to creating products, services and solutions to build a better world, in addition to driving global sustainability efforts in our sector through promoting a low-carbon supply chain in collaboration with our partners.

He added, “The company is committed to reducing carbon emissions in alignment with the UAE's Net Zero by 2050 Strategic Initiative, where the use of clean energy in our operations is at 80%.  EMSTEEL is a global leader in low-carbon steel production and the first steelmaker in the world to capture its CO2 emissions, enabling us to operate with 45% less carbon than our peers.”

This webinar is an essential event for professionals in the construction industry. (Image source: ACP)

FOR IMMEDIATE RELEASE

Dubai, UAE – August 27, 2024 – Khansaheb Civil Engineering (KCE), in collaboration with Autodesk, is set to host a webinar that will delve into the transformative effects of adopting a Common Data Environment (CDE) within the construction industry. The webinar will showcase how KCE has revolutionised its construction operations by leveraging digital solutions, significantly improving project efficiency, quality, and client satisfaction.

The webinar, titled “KCE: Revolutionising Construction Operations through Digital Delivery”, is scheduled for 18 September 2024. Participants will gain insights into how KCE utilised Autodesk Construction Cloud (ACC) as a comprehensive CDE solution across all project phases—from preconstruction to construction. This platform enabled KCE to centralise project data, streamline workflows, and ensure high accuracy in information exchange, ultimately delivering faster and more effective construction outcomes.

During this session, you will learn how KCE:



* Utilised Autodesk Construction Cloud (ACC) as a comprehensive solution for CDE needs across all project phases, from preconstruction through to construction, centralising project data in one place, including BIM Coordination, collaboration, and issue management.


* Streamlined daily tasks such as drawings, material submittals, site inspections, and snag lists, revolutionising workflow.


* Exchanged vast amounts of information with multiple parties, ensuring high accuracy and speed, delivering the right information at the right time, resulting in faster construction processes, improved quality, greater client satisfaction, and enhanced project outcomes.


* Managed to have one-click access to drawings, models, and Microsoft Office files, and handled file version control, comparison, and change management, all within a single platform.


This webinar is an essential event for professionals in the construction industry who are looking to enhance their operations through digital solutions. Attendees will have the opportunity to hear directly from experts at KCE and Autodesk about the practical applications and benefits of using a Common Data Environment.

Registration: The webinar is free to attend, but spaces are limited. To secure your spot, please register at https://alaincharlestraining.com/webinar2/kce-autodesk-webinar

For more information, please contact:

Imran Uddin
Project Manager - Events
Technical Review Middle East
Alain Charles Publishing
+44 (0) 20 78347676
This email address is being protected from spambots. You need JavaScript enabled to view it.

About Khansaheb Civil Engineering:
Khansaheb Civil Engineering is a leading construction company in the UAE, committed to delivering high-quality construction services through innovation and excellence. With a focus on sustainability and client satisfaction, KCE continues to be at the forefront of the construction industry.

About Autodesk UAE:
Autodesk is a global leader in design and make technology, providing innovative solutions for industries including architecture, engineering, construction, manufacturing, and media and entertainment. Autodesk supports the region's construction industry with advanced digital tools and platforms.

-ENDS-

The advanced solution will improve vessels safety through automated monitoring. (Image source: AIQ)

Transformative energy solutions provider AIQ has announced the successful deployment of its SMARTi Intelligent Operational Safety Monitoring solution on board 86 vessels of ADNOC Logistics and Services 

SMARTi leverages artificial intelligence (AI) algorithms to analyse video streams in real-time, performing more than 1 billion predictions a day and enabling rapid detection and classification of safety behavior, incidents, and hazardous situations. The solution can be seamlessly integrated into existing CCTV platforms to improve safety on vessels.

Dr. Christopher Cooper, CEO of AIQ, said, "The deployment of our highly effective SMARTi solution to ADNOC L&S vessels is another example of how AIQ is delivering leading-edge, homegrown AI technology to the heart of the Energy sector. The solution has an ever-expanding profile of uses, and we look forward to extending this initial deployment to an even greater number of vessels within the ADNOC L&S fleet and beyond."

ADNOC L&S will utilise the UAE-developed SMARTi solution to further improve safety on its vessels through automated monitoring, detection and reporting of safety protocol violations and incidents.

Captain Abdulkareem Al Masabi, CEO of ADNOC L&S said, “The deployment of AIQ’s SMARTi technology on our ships demonstrates our commitment to 100% HSE, as we continue to invest in innovation to optimize our operations and drive further value for our business and customers. ADNOC L&S is committed to deploying cutting-edge AI-based technologies across our entire business ensuring our vessels are a safe environment for our people.”

SMARTi (previously known as Smart Vessel) is capable of processing a vast number of images daily with greater than 90% accuracy. The solution is able to detect the absence of personal protective equipment (including helmet, uniform, and life vest), entrance and presence within a restricted area, slip and fall, man overboard and other defined scenarios.

The offshore SARB field has seen a 25% increase in production. (Image source: ADNOC)

ADNOC has announced that its offshore Satah Al Razboot (SARB) field has increased production capacity by 25% to 140,000 bpd through the implementation of advanced digital technologies

The digital solutions implemented onsite at SARB allow the field to be operated remotely from Zirku island, 20km away. Remote monitoring, smart well operations and production management technologies are integrated at the remote control centre for optimised real-time decision-making. This has enabled the accelerated growth in field capacity with reduced costs and emissions. The field’s digitalisation will enable the deployment of additional AI solutions to further enhance and optimise operations. AIQ solutions DrillRep and OptiDrill process data from rigs and wells at the field, enhancing drilling efficiency and optimisation. By utilising daily drilling data reports and rig sensor data, AIQ’s technology supports drilling operations with the necessary insights and actions to optimise the drilling process.

Abdulmunim Saif Al Kindy, ADNOC Upstream executive director, said, “AI and digitalisation are at the heart of ADNOC’s smart growth strategy to help responsibly meet the world’s growing energy demand. By deploying industry-leading technologies at SARB field, we have increased production capacity while enhancing the safety, sustainability and efficiency of our operations, strengthening ADNOC’s position as one of the world’s lowest-cost and least carbon intensive energy producers.”

See also https://oilreviewmiddleeast.com/technical-focus/adnoc-accelerates-deployment-of-robowell-solution

https://oilreviewmiddleeast.com/technical-focus/the-ai-revolution-in-oil-and-gas