Fine Solutions, the away-from-home division of Fine Hygienic Holding, a leading wellness group and the largest manufacturer of paper tissue in the region, has announced the entry of nearly 500 healthcare institutions across the UAE, KSA, Jordan and Egypt into its Medical Wellness Aspire Programme and Hygiene Affiliate Programmes since 2019
The programmes are designed to recognise and showcase medical institutions in the region – specifically hospitals and medical clinics – that comply with the highest hygiene standards. Once enrolled, medical facilities undergo a thorough assessment by Fine Hygiene Experts, who then recommend the installation of Fine hygiene solutions and sterilised products, such as sterilised facial tissues and hand towels.
After meeting all requirements and hygiene standards, healthcare institutions are officially accredited and approved by the Medical Wellness Association (MWA), a globally recognised collection of the finest physicians and wellness professionals with the express purpose of promoting a proven global approach.
James Michael Lafferty, FHH’s CEO, said, “As a Wellness company, Fine is dedicated to the overall elevation and protection of public health and safety across all our communities. We are both proud and honoured to serve as the preferred Wellness brand trusted by hundreds of medical institutions to provide them with the essential products and services needed to ensure operation at the highest level of hygienic standards.”
Lafferty went on to say that the benefits of the healthcare programmes are threefold: first, helping institutions focus on the fine details to better protect their patients and improve infection prevention controls. Secondly, the programmes differentiate outstanding healthcare entities through prestigious accreditation given by the MWA. Finally, through the recognition of the programmes, patients can easily identify facilities going the extra mile in terms of hygiene and protection, giving them the assurance and peace of mind.
Leading medical institutions such as Zulekha Hospital, Dr Sulaiman Al Habib Hospital, Dubai London Clinic and Speciality Hospital have taken part in the programmes to build a positive public perception as well as increase overall awareness and exposure. Enrolled healthcare institutions receive either official door stickers or accreditation certificates. Additionally, and bolstered by the use of Fine sterilised tissues and paper towels, the programmes help to resolve the growing fear of antibiotic-resistant bacteria, promoting a cleaner and more controlled environment.
Dr Christopher Breuleux, MWA president, stated, “At the MWA, we aim to partner and collaborate with quality providers and organisations to provide expertise services in professional leadership and education for medical and wellness industries. We are extremely proud to collaborate with Fine Solutions on these unprecedented programmes, which are not only raising the standards on health and hygiene practices in medical facilities, but also spreading the key knowledge and awareness consumers need to make sound, informed choices in regard to medical care.”
